Category demand
Map search themes to useful category journeys and identify gaps between customer language and the existing catalogue.
Make the catalogue easier to discover and choose.
Connect category demand, product information and technical priorities with how your business sells.
The work behind Ecommerce SEO.
Product information
Review titles, descriptions, availability and supporting details that help a buyer evaluate the product.
Facets and duplication
Investigate filters, variants, pagination and indexability across template groups before recommending changes.
Commercial prioritisation
Use stock, margin and seasonal context to decide where content and technical effort belong first.
Put the catalogue in a commercial context.
Search priorities need to reflect the products you can sell. We bring category demand together with product information, stock and trading context to focus technical and content work on the right parts of the catalogue.
Useful outputs: Category priorities, product-page recommendations and a scoped technical backlog.
Scope, outputs and the people involved.
Start with the catalogue, not a keyword list
Useful for growing ranges, platform changes or categories that deserve more relevant demand. We agree products, markets and template groups in scope.
What you receive
A category opportunity map, template-level findings and prioritised content/implementation briefs with validation criteria.
What we need
Catalogue and platform access, product expertise and input from trading or merchandising. Stock and margin context influence the order of work.
Make product discovery work harder.
Share your product range, your category priorities and where the buying journey needs to improve. We’ll help you find a useful starting point.
- Discuss the challenge with a search specialist
- Agree what success should look like
- A clear recommendation on the next step