Visibility and citation research
Define the buyer questions, markets and platforms worth observing. Record where your business appears, which sources are cited and what the sample can tell us.
Make your expertise discoverable in AI search.
Help customers find and understand your business across AI-powered search. Our AI SEO and generative engine optimisation work connects technical accessibility, useful content, clear brand information and a repeatable way to review visibility.
Be understood wherever the search starts.
Customers increasingly encounter AI-generated answers while researching a supplier, comparing products or asking a specialist question. Our AI SEO and GEO service focuses on the information behind those decisions: what your brand says, what trusted sources support and what an observed answer gets right or wrong.
We connect that work with your existing SEO, rather than treating AI search as a separate set of shortcuts. For Google AI Overviews and AI Mode, established SEO foundations remain relevant; inclusion is not guaranteed by a special file, schema type or content format.
AI SEO grounded in your expertise.
Accessible, useful information
Review technical access and important page content. Help customers and search systems understand your products, services, expertise and supporting evidence.
Content and brand clarity
Identify missing answers, inconsistent facts and opportunities to strengthen original, expert-led information. Prioritise changes that also improve the customer journey.
Monitoring with context
Repeat agreed observations, document the conditions and investigate changes. Connect AI search findings with your wider SEO and measurement programme.
Observe. Improve. Learn.
Establish the baseline
Agree the customer questions and record what the selected experiences show.
Improve the information
Work on clear, accessible and consistent content within the wider SEO programme.
Review the signals
Repeat the sample, explain the changes and decide which improvements to investigate next.
What an AI search engagement looks like.
AI SEO, GEO and AEO
AI SEO is our umbrella for improving discoverability across AI-powered search. GEO refers to generative engine optimisation; AEO is often used for answer engine optimisation. We explain these related terms within one joined-up service, with deliverables defined around your business rather than the label.
Start with a baseline
A focused AI visibility audit establishes an agreed question set, observed answers and citations, and a prioritised review of content and accessibility. You receive supporting examples and the limits of the findings.
Improve and observe
An ongoing engagement can combine implementation support with repeat monitoring. We agree which platforms and questions are observed, how often they are checked and who owns the recommended work.
Judge the evidence carefully
Answers vary by platform, prompt, time and user context. We report sample conditions and distinguish observed visibility from business impact. Mentions and citations alone do not demonstrate enquiries or revenue.
Explore the services.
A clearer view of your next search opportunity.
Start with the business question. Find the friction. Decide what deserves attention first. Our practical playbook gives your team a starting point for a more useful search conversation.
Insight behind your next move.
AI visibility reporting: keep observations and outcomes apart
Build an AI visibility report that separates sampled answers, website activity and business outcomes. Clear definitions make the next decision more useful.
Read insight4 min read
A practical starting point for AI visibility
Clear information, useful content and a repeatable way to observe what appears. Our approach to AI visibility starts with questions a business can act on.
Read insight4 min read
Before we get started.
Can you guarantee a mention in an AI answer?
No. AI-generated answers vary and platforms control their own systems. Our work focuses on useful improvements and repeatable observation, with clear limits on what the evidence supports.
Does AI visibility replace SEO?
No. We consider AI-led discovery alongside organic search. Clear information, accessible pages and relevant content support the wider customer journey.
Is AI visibility separate from SEO?
It adds observation of AI-led discovery to the brief, while sharing many of the same technical and content foundations. We connect the improvement work with SEO rather than create a duplicate content programme.
Can you guarantee inclusion in AI answers?
No. Platforms decide what appears and responses can vary. We can define a useful observation method, strengthen accessible and accurate information, and review changes with the limits of the sample attached.
What will the first review contain?
An agreed question set and scope, recorded observations, information gaps and a prioritised roadmap. The proposal defines platforms, markets, sample size and review cadence rather than leave “AI visibility” open-ended.
How is your brand being discovered?
Tell us which customers, questions and markets matter. We’ll discuss a useful starting point for understanding your visibility in AI-led search.
- Discuss the challenge with a search specialist
- Agree what success should look like
- A clear recommendation on the next step