Baseline and inventory
Identify important landing pages, search performance, existing URLs and content that needs to carry forward. Agree the site areas and data sources in scope.
Make search part of your next launch.
A redesign, replatform or domain move can change the routes customers and search engines use to find you. We bring SEO requirements into the migration plan, from URL mapping and staging checks to post-launch monitoring.
Plan the move before the move happens.
Search requirements are easier to address while the new site is being designed and built. We work alongside your project team to identify valuable pages, plan changes and establish checks for launch. If the move has already happened, a separate diagnostic review can investigate what changed.
What the work covers.
Mapping and requirements
Plan old-to-new URL relationships, redirect requirements, internal links, canonicals and sitemap changes. Address content consolidation and removals as deliberate decisions.
Staging and launch checks
Review agreed templates and sample journeys before release. Establish checks for robots directives, indexing controls, redirects and critical page content.
Post-launch review
Check the implementation, monitor relevant discovery and performance signals, and investigate unexpected changes. Separate launch defects from the normal uncertainty of a significant site change.
From the first question to the next action.
Join the project early
Understand the reason for the move, release plan, platform and people responsible. Record the search baseline and highest-value pages.
Prepare and check
Work through mapping and technical requirements, review staging and resolve material issues with the development team.
Launch and observe
Run the agreed launch checks, verify important redirects and pages, then review indexing and performance during the scoped monitoring period.
A clear scope from the start.
For redesigns, platforms and domains
We scope around the actual change: a new CMS, ecommerce platform, information architecture, domain or combination of these. International and complex multi-domain work requires a separate assessment.
Working with your developers
We specify and validate SEO requirements. Your development and hosting teams retain deployment ownership unless implementation is explicitly part of our agreement.
Managing uncertainty
No migration can promise zero traffic fluctuation. A clear baseline, tested requirements and a defined response plan help your team identify and address avoidable problems.
Related services.
Before we get started.
When should we involve you?
Ideally before designs and URL structures are finalised. Earlier involvement gives the project more room to address search requirements without last-minute rework.
Can you support a migration already in progress?
Yes. We will review the project stage, remaining time and available access, then agree which checks can be completed and which risks need to be documented.
Will you implement the redirects?
We can prepare or review a redirect map and validate its behaviour. Who configures and deploys the redirects is agreed with your development team in the scope.
Planning a new website or platform move?
Tell us what is changing and when you intend to launch. We’ll identify where SEO support fits in the project.
- Discuss the challenge with a search specialist
- Agree what success should look like
- A clear recommendation on the next step