Account and demand
Review campaign structure, targeting, search terms and exclusions against your actual products, audiences and commercial priorities.
Know where your paid search needs attention.
Get a specialist view of your Google Ads or Microsoft Advertising activity. We review campaign decisions, conversion signals and landing-page journeys to identify where your investment, account structure and business goals need closer alignment.
A clearer view before the next budget decision.
Rising costs, uncertain lead quality or an account that has grown without a clear plan can make the next move difficult. A focused audit or consultancy brief helps you challenge the assumptions, investigate the evidence and decide what deserves attention first.
What the work covers.
Conversion signals
Examine the actions being counted and, where data is available, how they relate to useful enquiries or sales. Identify duplicate, missing or misleading signals.
Spend and bidding decisions
Assess budgets and bidding in the context of data quality, demand, margins and account history. Recommendations explain dependencies and trade-offs.
The landing-page journey
Review message alignment, usability and the enquiry or purchase path. Distinguish advertising issues from problems that need content, design or development work.
From the first question to the next action.
Agree the brief
Define the account, markets, date ranges and business questions. Establish what access and lead-quality information are available.
Investigate the decisions
Review the account and priority journeys. Test significant findings against performance context and document the limits of attribution.
Prioritise the response
Present an ordered action plan and discuss it with your team or existing partner. Add implementation and follow-up review where agreed.
A clear scope from the start.
Audit or ongoing advice
A one-off audit suits a defined review. Consultancy can support an in-house team through recurring decision sessions, a restructure or a specific campaign challenge.
What is included
An agreed scope can cover findings, supporting account examples, a prioritised backlog and a handover session. Feed diagnostics, tracking implementation and landing-page development are specified separately when needed.
Independent of media spend
Advertising spend is paid to the platform and is separate from our fee. We agree account access and ownership, and do not change live campaigns as part of a read-only audit.
Related services.
Before we get started.
Can you review an account managed by another agency?
Yes, with authorised access. We focus on evidence and the agreed brief, and can present findings constructively to your existing team or partner.
Will you change our campaigns during the audit?
A read-only audit does not change campaigns. Any implementation work needs its own agreed scope, ownership and approval process.
Can you review Performance Max?
Yes, where included in scope. We review the available campaign and asset data, product feeds where relevant, conversion inputs and the limitations of the platform’s reporting.
Make your next paid search move with confidence.
Share your website, the platforms you use and the question behind the review. We’ll recommend an appropriate audit or consultancy scope.
- Discuss the challenge with a search specialist
- Agree what success should look like
- A clear recommendation on the next step