Technical investigation
Review crawling, indexing, canonicals, redirects, internal linking and page templates. Investigate how problems affect important URLs and the routes customers take through the site.
An SEO audit should lead to better decisions. We investigate the technical, content and measurement issues affecting your important pages, then turn the findings into a prioritised plan your team can act on.
A traffic change, disappointing enquiries or a backlog of unresolved issues can all prompt an audit. We begin with the business question and the pages that matter, rather than treating every automated warning as equally important.
Review crawling, indexing, canonicals, redirects, internal linking and page templates. Investigate how problems affect important URLs and the routes customers take through the site.
Assess whether priority pages answer the right questions and support the next decision. Identify competing pages, missing information and opportunities to improve relevance.
Use available Search Console and analytics data to distinguish demand changes, page-level patterns and measurement gaps. Findings are presented with their limitations.
Receive an ordered backlog with supporting examples, recommended actions, dependencies and validation criteria. Critical issues and worthwhile improvements are clearly distinguished.
Agree the site areas, access and business objectives. Establish a baseline and any recent releases or performance changes.
Combine tool-led checks with manual review of templates, journeys and search performance. Validate significant findings before recommending action.
Walk through the recommendations with your team. Where included in scope, review completed fixes against the original acceptance criteria.
A small service website and a large product catalogue need different levels of investigation. We agree the templates, markets, data sources and depth before proposing a fee or timetable.
Your developers, content team or existing partners can work from the findings. Implementation and post-fix validation can be included as defined workstreams, rather than left as an assumption.
An audit identifies what should change and why. It is not a guarantee of rankings or a substitute for delivery; its value comes from the quality of decisions and improvements that follow.
No. This is a scoped specialist review with manual investigation, relevant data and prioritised recommendations. We agree what will be examined and delivered before starting.
Yes. We can scope a diagnostic review around the timing, affected pages, search demand, recent releases and available data. The cause may involve several factors, so we explain what the evidence supports.
A handover session can be included. We aim to make significant issues reproducible and give your team a practical way to verify the fix.
Share your website, the change you have noticed and the decision you need to make. We’ll help define the right audit.