Readiness and account setup
Assess programme access, account requirements and responsibilities before configuration. We work with your dealership and feed or website provider to define the route to launch.
Put your available stock in front of the next buyer.
Connect your vehicle inventory with shoppers on Google. We help automotive retailers assess readiness, organise vehicle data and plan campaigns around the enquiries and sales opportunities that matter to the dealership.
Your stock. Your dealership. A clearer route to enquiry.
Vehicle advertising brings the details of an individual car into the search journey. The opportunity depends on the quality of your inventory data, the relevance of the vehicle page and what happens when a prospective buyer gets in touch. We connect those parts in one delivery plan.
From inventory to a useful enquiry.
Inventory and feed quality
Review your stock data, vehicle identifiers, images and destination pages. Agree how updates, sold vehicles and feed diagnostics will be managed.
Campaign planning and management
Build a campaign brief around your available stock, locations, commercial priorities and conversion goals. Review the appropriate supported campaign options and how Vehicle Ads fit alongside existing search activity.
Enquiry quality and measurement
Agree which website actions are useful and how sales feedback can inform decisions. Where available and appropriate, connect campaign reporting with qualified enquiries and dealership outcomes.
A connected route to launch.
Establish readiness
Check the current programme requirements, inventory source, website and account status. Agree the dependencies and people responsible.
Prepare stock and campaigns
Coordinate data requirements with the feed provider, review priority vehicle pages and build the agreed campaign and measurement setup.
Launch, review and improve
After approval and validation, review feed health, campaign performance and enquiry quality. Use the findings to inform the next stock and budget decisions.
Programme readiness comes first.
Google currently lists the United Kingdom as an open beta market for Vehicle Ads. Eligible advertisers need allowlisting before activation. The UK setup requires a dedicated Merchant Center account, so we review the prerequisites before linking accounts or uploading stock.
See Google’s Vehicle Ads overview and UK programme prerequisites. Requirements checked on 2 November 2026 and reviewed again when scoping your project.
A scope built around your dealership.
For automotive retailers with a delivery team
A launch project can combine readiness review, feed coordination, campaign configuration and measurement validation. Ongoing management can include diagnostics, optimisation and reporting within an agreed scope.
Clear responsibilities
Your stock or website provider may need to supply and maintain the feed. We agree whether feed development, tracking changes and vehicle-page improvements are included or delivered by your existing partners. Advertising spend and third-party platform costs are separate from our fee.
A useful view of performance
A form submission is one stage in the buying journey. We agree the information your sales team can share about lead quality, appointments and sales, and explain where attribution is incomplete.
Connect Vehicle Ads with the wider plan.
Before we get started.
Can UK dealers use Google Vehicle Ads?
Google currently describes the UK programme as open beta, with eligibility checks and account allowlisting required. We review the current requirements and your account status before agreeing a launch plan. Access and approval are controlled by Google.
Do we need a vehicle feed?
Yes. A structured inventory data source supplies the information used by the ads. We work with your stock or website provider to assess data quality, updates and the relationship between the feed and your vehicle pages.
Can you work with our existing website and stock provider?
Yes. We begin by establishing what your existing systems can provide and who owns each dependency. Custom integration or feed development is assessed and scoped separately where needed.
Give your stock a stronger route to the right buyer.
Tell us about your dealership, current stock platform and advertising setup. We’ll help define a useful first review.
- Discuss the challenge with a search specialist
- Agree what success should look like
- A clear recommendation on the next step