Channel fit
Review the customer, market and offer before assuming another search platform needs the same plan.
Give Microsoft Advertising its own job.
Assess its role in your search mix with clear audience, budget and measurement decisions.
The work behind Microsoft Advertising.
Account setup and structure
Organise campaigns, targeting and exclusions around the agreed scope and priorities.
Messages and landing pages
Review the relevance of the journey from search to destination and enquiry.
Measurement and review
Check conversion definitions and review results in the context of investment and business feedback.
A clear purpose for the investment.
Start with the customers, offer and market you want to reach. We shape campaign structure and landing-page recommendations around that brief, then review the outcome against the agreed conversion definitions and business feedback.
Useful outputs: A channel brief, account priorities and an agreed review framework.
Scope, outputs and the people involved.
A considered addition to the mix
Useful where there is a clear audience or commercial question to test. A copied account is a starting input, not a complete strategy.
What the engagement covers
Agree an initial review or an ongoing management scope, with account access, media investment and reporting questions documented.
How responsibilities work
Account ownership remains with your business. Website implementation, tracking and creative inputs are specified with the teams delivering them.
Explore the demand beyond Google.
Tell us who you need to reach and how Microsoft Advertising could fit your wider search strategy. We’ll help you assess the opportunity.
- Discuss the challenge with a search specialist
- Agree what success should look like
- A clear recommendation on the next step