Product-data foundations
Review the completeness and consistency of the product information used by campaigns.
Put product economics behind the campaign plan.
Bring catalogue data, conversion signals and commercial priorities into one ecommerce brief.
The work behind Shopping & Performance Max.
Trading priorities
Agree which ranges, markets and stock positions deserve investment, with margin context where available.
Campaign inputs
Review goals, assets and landing pages against the products and customers in scope.
Outcome review
Look beyond aggregate revenue to the ranges, costs and measurement definitions behind the result.
Make the trading context part of the brief.
A campaign review needs more than an aggregate revenue figure. Product information, stock, ranges and margin context help define where attention belongs. We agree those inputs with your team before organising the next changes.
Useful outputs: Product-data findings, campaign input priorities and a review of the ranges in scope.
Scope, outputs and the people involved.
Start with the inputs you can control
Useful for catalogue expansion or campaigns where headline returns hide product-level questions. We identify feed and website dependencies before proposing expansion.
Outputs and ownership
Receive a prioritised input/campaign plan. Your ecommerce or feed partner retains ownership of catalogue systems unless a different scope is agreed.
Commercial review
Returns need context: attribution, costs, stock and margin can change the interpretation. We agree which decisions the reporting should support.
Give your next campaign a stronger foundation.
Share your product priorities, your feed challenges and the outcomes you want to improve. Let’s find the right question to work on first.
- Discuss the challenge with a search specialist
- Agree what success should look like
- A clear recommendation on the next step