Search strategy
A demand and competitor review, priority audiences and page groups, and a roadmap with the reason for each recommendation. Brand and non-brand demand are considered separately.
SEO that turns demand into opportunity.
Build an organic search programme around the customers, products and enquiries that matter. We connect technical SEO, useful content and commercial priorities, with a clear plan for implementation.
Turn search demand into a practical growth plan.
For businesses with valuable expertise, a growing catalogue or an underperforming website, the opportunity is often more specific than “more traffic”. We find the searches and pages that deserve attention, then organise the work around the customers you want to reach.
The expertise to move organic search forward.
Technical SEO
Crawl and indexing findings, architecture and internal-link priorities, with affected URLs, implementation guidance and validation criteria.
Content that helps buyers choose
Page briefs, information gaps and improvements to service, category and product content. Your subject experts bring the detail; we shape it around customer questions.
Local and ecommerce discovery
Location or catalogue priorities matched to how your business sells, including landing-page relevance and the next step after a search.
What stronger visibility looks like in practice.
From search opportunity to sustained improvement.
Understand the opportunity
Connect customer demand, your current performance and the commercial priorities behind the brief.
Prioritise and deliver
Agree the roadmap, work through technical and content improvements, and keep ownership clear.
Measure and improve
Review what changed, what it contributed and which priorities should move forward next.
A clear scope. Shared responsibilities.
A focused project
An SEO audit, migration plan or defined content programme starts with an agreed scope and handover. You receive prioritised findings, ownership and a practical definition of done.
An ongoing programme
A rolling backlog connects investigation, implementation and review. We agree the priority pages, reporting questions and people responsible before work begins.
What we need from your team
Access to relevant search and analytics accounts, business priorities and a route to your developers and subject experts. We agree whether implementation sits with foundibly, your team or another partner.
How progress is judged
We review important landing pages, relevant search demand and useful customer actions. Enquiry quality and sales context come from your business; ranking movement alone is not the brief.
Explore the services.
A clearer view of your next search opportunity.
Start with the business question. Find the friction. Decide what deserves attention first. Our practical playbook gives your team a starting point for a more useful search conversation.
Insight behind your next move.
Before you redesign a landing page, write the decision brief
A landing-page review should begin with the customer’s next decision. Use this brief to connect search intent, information, usability and measurement before changing the design.
Read insight5 min read
The search opportunity playbook
A practical framework for connecting customer demand, search discovery and business decisions. Includes a clearly labelled hypothetical planning example.
Read insight6 min read
A better technical SEO brief starts with better questions
Google’s new learning playlists are a useful reminder: technical search work becomes more valuable when the whole team understands the problem it solves.
Read insight2 min read
Before we get started.
How do you decide what SEO work comes first?
We start with your commercial priorities, customer demand and the condition of the site. We then weigh the opportunities against effort, dependencies and the resources available. The result is a roadmap with a clear reason for each priority.
How long does SEO take to make an impact?
That depends on your starting point, the changes needed and how quickly they can be delivered. We agree realistic review points after understanding the site and market. We track implementation and early search signals alongside the business outcomes that take longer to assess.
Is this an audit or ongoing SEO support?
Both are possible. A focused project suits a defined question or change; ongoing support suits a continuing implementation and improvement programme. We agree the outputs and responsibilities before recommending the engagement.
Who makes the website changes?
Implementation ownership is agreed in the scope. We can work alongside your developers, provide prioritised briefs and validate completed changes. Development work is specified separately rather than assumed to be included.
Can you support a website migration?
We can plan search requirements, URL mapping, redirects and pre-launch checks, then review discovery and indexing after the move. Platform access, release ownership and the launch process need to be agreed with your development team.
Where could SEO take your business?
Tell us what you want organic search to contribute, where progress has stalled and what your team needs. We’ll use that context to shape a useful first conversation.
- Discuss the challenge with a search specialist
- Agree what success should look like
- A clear recommendation on the next step