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Connecting student awareness with patient registrations

128 patient registrations from a coordinated Google, Meta and TikTok campaign for Brondesbury Medical Centre.

Campaign-wide registrations across Google, Meta and TikTok. Paid search is one part of the reported media mix.

The evidence, in context.

128

Patient registrations

Campaign-wide outcome

Across the Google, Meta and TikTok campaign. Not attributed to paid search alone.

The challenge

Students arriving in London needed to discover and register with a GP during a crowded period for advertising.

The search approach

Our team coordinated paid media across Google, Meta and TikTok, using timely audience targeting and clear registration messaging.

What the evidence shows

The campaign recorded 128 patient registrations. This is a combined campaign outcome; the available evidence does not attribute those registrations to Google Ads alone.

What could stronger search look like for you?

Tell us about your business, your customers and the outcome you want search to support.

  • Discuss the challenge with a search specialist
  • Agree what success should look like
  • A clear recommendation on the next step